What Past Participants Have Said About This Seminar
Verbatim evaluations from participants who have attended the "Specialized Moderator Skills for Qualitative Research Applications" seminar. Names of evaluators have been left out as a matter of professional courtesy.
"Great. In truth, much more useful than I expected. I have a lot of moderating experience and wondered if I could pick up new information – I have. Particularly in terms of ideation and concept testing."
Customer Insight Manager, Intuit
“Attending this 2nd seminar {in the qualitative certificate program} was a great decision. I learnt a lot from the seminar and will apply a lot of the learned skills to practice in my professional life.”
Manager, Abbott Laboratories
“It is extraordinary that in 4 solid days of training, every minute is valuable! Instructors’ experience, skills as teachers and enthusiasm are all superb.”
Director of Research & Analytics, Peter Mayer Advertising
"Excellent! The material about specialized techniques was exactly the detail and info I was hoping to get. Content – very relevant and great building on the first moderator course."
Independent Focus Group Moderator
"Excellent. It is giving me a bag of tricks/tools to get what I need out of qualitative research."
Executive Director of Marketing, Swiss Colony
“This was such a great experience! I feel so much more confident in my ability to run focus groups and (Instructor) was an EXCELLENT teacher! I will certainly be back for more trainings with Burke.”
Sr. Analyst Consumer Insights, Royal Caribbean Cruises Ltd.
“Practice and feedback were the most valuable. Any time you can weave in additional practice/hands-on exercises is beneficial.”
Manager, Market Intelligence, HD Supply
“I think this seminar was fantastic, exactly what I was looking for in this training. I feel I have a new set of tools to arm myself with in order to draw so much more out of my focus groups.”
Manager Consumer Insights, Universal Studios Resort
“The content was really interesting and also fun! I feel more confident as a moderator having the exercises we learned be a part of my toolkit".
Product Ideation Manager, Nylabone
"Very good. Very helpful. (Speaker) the Best. Good knowledge of subject -- opens up discussion --works to the level of the group."
Vice President, Quick Test / Heakin
"I could go on for one more day! So interesting. Concrete examples in so many cases which I found to be quite valuable."
Market Researcher, Freelancer
"Excellent! Gave me new innovative ideas to use in my groups and share with others in my company."
Marketing Researcher, AT&T
"Great! I learned a lot of new techniques that I feel will improve my efficiency as a moderator."
Market Research Analysis, McKee Foods Corp.
"I found this course to be comprehensive and very useful. The techniques used for positioning and image are creative and helpful."
Senior Researcher, Procter & Gamble
"The content was extremely relevant to my role in Market Research. Not only academically interesting but applicable. I will definitely be able to use this in future studies."
Manager, Global Market Research, ConvaTec
"Challenging, packed with information and ideas, thought provoking and extremely helpful."
Director, Social Marketing & Communications, Yukon Workers' Compensation
“Very good. It has covered basically all I want to know. And provided opportunities for us to practice.”
Marketing Manager, Givaudan Ltd.
