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Jamie Baker-Prewitt
Marty Baum
Jim Berling
Carol Brandon
Moran Cerf
Kunal Gupta
Marty Johnson
Jeff Miller
Thomas Mills
Kendall Nash
Jeffrey Rehling
Russ Rubin
John Seal
Madhav Segal
Ron Tatham
Tony Zahorik

Verbatim Comments

Verbatim Evaluations by Past Participants


The best aspect of the breadth and depth of this seminar's content is that it is practical and applicable to existing business situations at work. It's not based on pure theory, but, much more importantly, the seminar answers the questions "what" and "why" before "how."

I would never be able to evaluate the seminar leader with any rating lower than "Excellent." Knowledgeable, thorough, approachable, patient, and focused.
Marketing & Research Manager - UCLA Marketing & Special Events

The most engaging speaker and teacher I've had in a long time. In all my years of classes and training he ranks in the top 3 teachers easily, maybe even the very best.

BNP Media

Sid was an amazing instructor. Very knowledgeable and was able to present information in a very clear and concise format.

Manager, Field Services - Olson Research Group, Inc.

Dr. Tony Zahorik is an extremely skilled speaker with wealth of experience and knowledge. His personable demeanor made the class interesting, insightful and fun. A seminar with Dr. Tony is truly a great experience.

Senior Analyst - Nordstrom

Carol is FANTASTIC!!! She has tremendous knowledge and was easily able to use her knowledge to teach the course. She kept the course fun and engaged all while teaching us what we came to learn - and more!

Associate Manager, Consumer - Insights Wells' Dairy, Inc.

The seminar leader has a tremendous amount of expertise and knowledge about segmentation and is able to explain complicated and abstract concepts and techniques in concise, plain language that is to the point and easy to grasp.

Global Market Research Manager - Novartis Consumer Health Inc.

Jeff was such a great instructor. He took the time to answer all questions and was able to complete the seminar material....Would highly recommend to my fellow employees

Group Leader/Logistics - L'Oreal USA

Kunal was great - he repeated and found new ways to explain all the course information. Also, he never got frustrated or upset about anyone that didn't understand. A true expert.

Sensory Analyst - Energizer Personal Care

Jim is amazing- he was competent and focused but allowed his personality and humor to seep through.

Independent Moderator

Professor Zahorik is the best professor I've had in any Stats or market research related courses I've taken throughout college, graduate school and professional development courses. He is extremely knowledgeable and engaging. The examples he uses are very practical and relevant. He also uses great analogies that turns abstract concepts into concrete examples that we can easily visualize. His humor keeps a potentially boring topic very interesting for 4 full days! If I had had him in school, he would have been my all time favorite professor.

Market Research Manager - AMD

Kendall's experience, as well as topic knowledge, fit very well and will be helpful in providing rationale for using these methods back at my company.

Sr. Marketing Research Analyst - American Girl Brands LLC

Tony was phenomenal! I would definitely seek out another Burke class with him teaching.

Global Lead, Cust. Feedback & Reporting - Ernst & Young LLP

This was my second seminar with the Burke Institute, and I loved both of them. Both content and delivery were outstanding. I will definitely look for other opportunities to attend Burke Institute seminars in the future.

Senior Analyst - Department of Veterans Affairs

Tony was an outstanding seminar leader. He clearly has a great deal of personal experience in the topics discussed and was able to answer virtually all questions with clear, relevant examples. Even more remarkably, he managed to keep the subject matter interesting, engaging and fresh despite the sheer volume of information covered.

Marketing Strategy Analyst - Subaru of America

The content was great and there are many things we can begin to apply immediately and to consider going forward. Full of great information and ideas.

Manager, Custom Research - The NPD Group

Tony is the best training instructor I've ever had. What talent and competence. Really impressed by his knowledge and enthusiasm for the subject matter. Very inspiring!

Sr. Marketing Research Associate - JPMorgan

It was a true privilege to have a seminar led by someone of Jeff's experience and expertise. His own personal experiments (test and control) to determine how to better manage responses was very illuminating

Independent Researcher

The information through the seminar provided me the tools to be able to challenge the current ways of doing things within my group. I have a stronger understanding and appreciation for the research my team performs, and am better equipped to ask the right questions when presented with market research scenarios and/or results.

Promotions Allocations Resource Manager - AstraZeneca

By far, the best of a very good group of instructors. Dr. Sid is the best professor/instructor of many I have had in my academic and business careers.

Insights Unlimited

Just terrific! I learned skills and techniques that I am able to apply immediately at work. That is the kind of training that is worth the time and money!

Project Manager - LifeWay Research

Tony is GREAT and I'd take any seminar that he teaches! His knowledge and enthusiasm for research are clearly what keeps the course content engaging.

Marketing Analyst - Southern California Edison

The class was awesome. It was the right level of information/depth on the topics covered. I was able to grasp the concepts without having to be a statistician. Sid is fantastic and makes the class very relevant to each person by giving examples in their field/industry.

Director, Commercial Insights & Analytics - Sepracor, Inc.

Best research seminar I've taken.

Research Associate - WW Grainger, Inc.
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