Seminars
Select the course title or course # to view an outline for an individual course offered.
Seminars on Research Methods
101
Practical Marketing Research
104
Designing Effective Questionnaires: A Step by Step Workshop
106
Online Research Best Practices and Innovations
301
Writing and Presenting Actionable Marketing Research Reports
401
Managing Marketing Research to Enhance Accountability and ROI
*
Seminars on Qualitative Research
201
Getting the Most Out of Traditional and Online Qualitative Research
*
202
Focus Group Moderator Training
203
Specialized Moderator Skills for Qualitative Research Applications
207
Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms
Seminars on Quantitative Analysis
601
Data Analysis For Marketing Research: The Fundamentals
602
Tools & Techniques of Data Analysis
603
Practical Multivariate Analysis
604
Advanced Analytical Workshop: A Hands-on Approach to Multivariate Analysis
*
605
Practical Conjoint Analysis And Discrete Choice Modeling
607
Forecasting Models for Customer Behavior and Lifetime Value
*
Seminars on Research Applications
501
Applications of Marketing Research
502
New Product Research: Laying The Foundation For New Product Success
504
Advertising Research
*
505
Market Segmentation and Positioning Research
506
Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting
507
Analysis & Interpretation of Customer Satisfaction and Loyalty Data
*
508
Positioning Research
*
509
Pricing Research
*
Seminars on Specialty Areas
701
Conducting Research In International Markets
*
802
Linking Customer, Employee and Process Data to Drive Profitability
Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course * seminars are only available for customized company programs