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Seminars Offered
Recommended Seminar Sequence
Customized Company Programs
Certificate of Proficiency Programs
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    Continuing Education Credits
    MRA - PRC Contact Hours
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Burke Institute - Course Outlines
Seminars

Select the course title or course # to view an outline for an individual course offered.
Seminars on Research Methods
101 Practical Marketing Research
104 Designing Effective Questionnaires: A Step by Step Workshop
106 Online Research Best Practices and Innovations
301 Writing and Presenting Actionable Marketing Research Reports
401 Managing Marketing Research to Enhance Accountability and ROI*


Seminars on Qualitative Research
201 Getting the Most Out of Traditional and Online Qualitative Research*
202 Focus Group Moderator Training
203 Specialized Moderator Skills for Qualitative Research Applications
207 Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms


Seminars on Quantitative Analysis
601 Data Analysis For Marketing Research: The Fundamentals
602 Tools & Techniques of Data Analysis
603 Practical Multivariate Analysis
604 Advanced Analytical Workshop: A Hands-on Approach to Multivariate Analysis*
605 Practical Conjoint Analysis And Discrete Choice Modeling
607 Forecasting Models for Customer Behavior and Lifetime Value*


Seminars on Research Applications
501 Applications of Marketing Research
502 New Product Research: Laying The Foundation For New Product Success
504 Advertising Research
505 Market Segmentation and Positioning Research
506 Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting
507 Analysis & Interpretation of Customer Satisfaction and Loyalty Data*
508 Positioning Research*
509 Pricing Research*


Seminars on Specialty Areas
701 Conducting Research In International Markets*
802 Linking Customer, Employee and Process Data to Drive Profitability



Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course * seminars are only available for customized company programs
  
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