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    • Burke Institute - Course Outlines

    Seminar Information - Seminars Offered

    Select the course title to view an outline for an individual course.

    Seminars on Research Methods
    RM01 Practical Marketing Research
    RM02 Shopper Marketing: Insights, Innovation & Implementation
    RM03 Designing Effective Questionnaires: A Step by Step Workshop
    RM04 Online Research Best Practices and Innovations
    RM05 Linking Customer, Employee and Process Data to Drive Profitability *


    Seminars on Data Analysis
    DA01 Data Analysis For Marketing Research: The Fundamentals
    DA02 Tools & Techniques of Data Analysis
    DA03 Practical Multivariate Analysis
    DA04 Practical Conjoint Analysis And Discrete Choice Modeling


    Seminars on Research Applications
    RA01 Applications of Marketing Research
    RA02 New Product Research: Laying The Foundation For New Product Success
    RA03 Market Segmentation and Positioning Research
    RA04 Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting


    Seminars on Communication
    C01 Writing and Presenting Actionable Marketing Research Reports


    Seminars on Qualitative Research
    Q01 Focus Group Moderator Training
    Q02 Specialized Moderator Skills for Qualitative Research Applications
    Q03 Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms


    Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course.
    * Seminars are only available for customized company programs.

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