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Burke Institute - Course Outlines
Seminars

Select the course title or course # to view an outline for an individual course offered.
Seminars on Research Methods
101 Practical Marketing Research $2,095
104 Designing Effective Questionnaires: A Step by Step Workshop $2,095
106 Online Research Best Practices and Innovations $1,695
301 Writing and Presenting Actionable Marketing Research Reports $2,095
401 Managing Marketing Research to Enhance Accountability and ROI*


Seminars on Qualitative Research
201 Getting the Most Out of Traditional and Online Qualitative Research*
202 Focus Group Moderator Training $2,595
203 Specialized Moderator Skills for Qualitative Research Applications $2,595
205 Qualitative Research with Children*
207 Qualitative Technology Workshop: Recording, Reporting and Delivering $1,695


Seminars on Quantitative Analysis
601 Data Analysis For Marketing Research: The Fundamentals $1,695
602 Tools & Techniques of Data Analysis $2,495
603 Practical Multivariate Analysis $2,495
604 Advanced Analytical Workshop: A Hands-on Approach to Multivariate Analysis*
605 Practical Conjoint Analysis And Discrete Choice Modeling $2,095
607 Forecasting Models for Customer Behavior and Lifetime Value $1,695


Seminars on Research Applications
501 Applications of Marketing Research $1,695
502 New Product Research: Laying The Foundation For New Product Success $1,695
504 Advertising Research $1,695
505 Market Segmentation and Positioning Research $2,095
506 Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting $2,095
507 Analysis & Interpretation of Customer Satisfaction and Loyalty Data*
508 Positioning Research*
509 Pricing Research*


Seminars on Specialty Areas
701 Conducting Research In International Markets*
802 Linking Customer, Employee and Process Data to Drive Profitability $1,695



Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course * seminars are only available for inhouse / onsite seminars
  
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