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Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms
Course Outline and Schedule
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----- First Day -----
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08:30 AM - 08:45 AM Introduction
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08:45 AM - 10:15 AM Session I
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FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS: Overview of the tools to be discussed using an interactive case study approach demonstrating how next generation qualitative tools are currently being used; emerging trends in the industry; success stories and examples.
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10:15 AM - 10:30 AM Coffee Break
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10:30 AM - 12:00 PM Session II
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USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH - PART ONE: From listening post to sample source; understanding the social media landscape; general terminology and definitions; how Facebook, Twitter, Linked-in and other social media networks are being used for research purposes including secondary research.
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12:00 PM - 01:15 PM Lunch Break
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01:15 PM - 02:45 PM Session III
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USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH - PART TWO: Understanding your role in the research process; what do you need to know; what tools are available; who are the players; blog basics; to blog or not to blog; building a presence online; using social media as a sample source; what needs to be outsourced.
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02:45 PM - 03:00 PM Coffee Break
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03:00 PM - 05:00 PM Session IV
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ONLINE COMMUNITIES & PROPRIETARY PANELS: What are they; how are they being used; the role of the moderator – panel management versus discussion leader; limitations and benefits; prominent providers; case study examples.
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----- Second Day -----
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08:30 AM - 10:30 AM Session V
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VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS: Introduction to the types of platforms and how they are being used. Case study examples; bulletin boards; real time focus groups; online diaries; text based and mobile research; geo positioning tools. Discussion and examples from 20/20, QualVu, Itracks, Revelation and others.
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10:30 AM - 10:45 AM Coffee Break
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10:45 AM - 12:00 PM Session VI
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VIRTUAL RESEARCH PLATFORMS APPLICATIONS: Hands-on workshop using tools from some of the key virtual research platform providers covered in Session V. In order to feel comfortable recommending or using these tools, you have to know how to use them and when to apply them to best address the needs of your clients.
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12:00 PM - 01:00 PM Lunch Break
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01:00 PM - 03:45 PM Session VII
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TEAM BASED WORKSHOP: Applying the concepts we have learned throughout the program to a case study project. Starting with the research design phase, each team will layout the project, select which next generation tools to apply, and determine how to report the results. Each team will present their research plan, followed by a Q&A session.
(A brief, 15-minute break will be held during this session.)
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03:45 PM - 04:30 PM Session VIII
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NEXT GENERATION REPORTS AND REPORTING OPTIONS: How to analyze and report results when using next generation qualitative tools; the impact on final deliverables. What is the value add proposition? Examples of different types of reporting options from standard PowerPoint 2007 reports to full video formats. Mini-workshop on critiquing sample reports.
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04:30 PM - 04:45 PM Concluding Remarks
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