Burke Institute | The Industry Leader in Market Research Training

AI IN MARKET
RESEARCH &
INSIGHTS

CERTIFICATE PROGRAM

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Accelerate Your Potential

Use code SUMMER25 to get 25% off multi-day courses through June 30.

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When it comes to your career in market research
and insights, potential is everything.
Leveraging an interactive and immersive teaching format, our seminars maximize learning and application, helping to enhance both your research skills and knowledge. Accelerate your potential in market research today – with training from Burke Institute.

LEARN MORE

AI IN MARKET RESEARCH & INSIGHTS

CERTIFICATE PROGRAM

REGISTER
Accelerate Your Potential

Use code SUMMER25 to get 25% off multi-day courses through June 30.

REGISTER
When it comes to your career in market research
and insights, potential is everything.
Leveraging an interactive and immersive teaching format, our seminars maximize learning and application, helping to enhance both your research skills and knowledge. Accelerate your potential in market research today – with training from Burke Institute.

LEARN MORE

LATEST NEWS | Check out the 2026 seminar schedule!

Discover, develop, and accelerate your potential in market research.

For nearly 50 years, Burke Institute has been the trusted source of training on both new and established industry methodologies for research and insights professionals worldwide, helping them advance their practical knowledge. Guided by experienced and tenured instructors, our practical and hands-on approach ensures participants can immediately use the knowledge and skills they gain from the training in their professional roles.

Over the past 5 years,

2,000+

Professionals Trained

From

600+

Companies

100+

Custom Seminars Delivered

Achieve your career goals with the best-in-class research and insights training.

From quantitative research, to qualitative research, and everything in between, we offer a full suite of market research courses for every need and every level of experience. Our proven, interactive course formats combine real-world case studies, discussion, and foundational education, to maximize learnings and practical application to your business.

Our course offerings include:

Coaching

We work with an individual or small team to create a custom session based on specific project needs or provide guidance as needed throughout a research assignment.

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Custom Team Training

These programs are designed specifically for you, your team, and your organization. Available for groups of four or more.

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Seminars

Our live, instructor-led seminars cover a wide variety of research and insights topics, with virtual and in-person options.

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AI In Market Research Certificate

Our live, instructor-led series of 6 short courses builds skills on the smart use of AI across the research process

Learn More

We empower marketing and insights professionals across every major industry.

What participants say about Burke Institute seminars:

“This was the most informative seminar/workshop I have EVER attended. Not only do I feel like I have gained a wealth of knowledge I didn't have before, but the knowledge is also practical and applicable. My team and I will benefit from these learnings tremendously…The mix of course work and exercises, and a sense of humor made the seminar a joy to attend.”

Lead Clinician, R&D, Kao USA

“The workshops, breakout rooms and homework were very helpful in cementing the concepts in my mind, as well as creating a rapport with the rest of the group.” 

Consumers Insights Strategist, Pacific Gas & Electric

“The content covered everything that was expected at a level that was technical enough to get a good understanding of how things worked, yet were brought to a much broader level to understand why we should use the techniques.”

Research Analyst, Adient

"Excellent! I was very impressed with the volume of information presented and the way in which it was presented (examples, specific recommendations). Excellent speaker."

Market Research Manager, Meridian Bioscience

"Very fascinating and relevant topic in today's world. (Speaker) presented the material with the right mix of theory and real world practical application examples, and engaged the participants very well."

Six Sigma Black Belt, Caterpillar Inc.

"Loved the hands on approach to actually writing the discussion guide and then actually moderating a small group and 1-1 discussion with an observer. SO helpful! "

Director of Category Leadership, Mars Wrigley Confectionery US LLC 

"This was the most informative seminar/workshop I have EVER attended. Not only do I feel like I have gained a wealth of knowledge I didn’t have before, but the knowledge is also practical and applicable. My team and I will benefit from these learnings tremendously…The mix of course work and exercises, and a sense of humor made the seminar a joy to attend." 

Lead Clinician, R&D, Kao USA
“The workshops, breakout rooms and homework were very helpful in cementing the concepts in my mind, as well as creating a rapport with the rest of the group.”

Consumers Insights Strategist, Pacific Gas & Electric
“The content covered everything that was expected at a level that was technical enough to get a good understanding of how things worked, yet were brought to a much broader level to understand why we should use the techniques.”

Research Analyst, Adient
"Excellent! I was very impressed with the volume of information presented and the way in which it was presented (examples, specific recommendations). Excellent speaker."

Market Research Manager, Meridian Bioscience
"Very fascinating and relevant topic in today’s world. (Speaker) presented the material with the right mix of theory and real world practical application examples, and engaged the participants very well."

Six Sigma Black Belt, Caterpillar Inc.
"Loved the hands on approach to actually writing the discussion guide and then actually moderating a small group and 1-1 discussion with an observer. SO helpful!"

Director of Category Leadership, Mars Wrigley Confectionery US LLC

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Upcoming seminars

AI Foundations and Toolkit for Insights

July 22
VIRTUAL

AI IN MARKET RESEARCH
CERTIFICATE COURSE

Advanced Prompting, Custom GPTs & Agentic AI

July 29
VIRTUAL

AI IN MARKET RESEARCH
CERTIFICATE COURSE

Synthetic Data for Market Research

August 5
VIRTUAL

AI IN MARKET RESEARCH
CERTIFICATE COURSE

AI IN MARKET
RESEARCH &
INSIGHTS

CERTIFICATE PROGRAM

Accelerate Your Potential

When it comes to your career in market research
and insights, potential is everything.

AI IN MARKET RESEARCH & INSIGHTS

CERTIFICATE PROGRAM

Accelerate Your Potential

When it comes to your career in market research
and insights, potential is everything.

LATEST NEWS | Check out the 2026 seminar schedule!

Discover, develop, and accelerate your potential in market research.