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In Case You Missed It…A Review of the 2014 Nonconscious Impact Measurement Forum
Published: 12/03/2014
Sponsored by Greenbook and The Burke Institute, the Nonconscious Impact Measurement Forum took place on November 6th in New York City.  In it’s first year, the purpose of the event was to share first-hand stories about the way non-conscious research tools are being applied to business, and to discuss the challenges, benefits and lessons learned Continue Reading →

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Practical Conjoint Analysis And Discrete Choice Modeling

Exactly what was needed. There hasn’t been anything available relative to conjoint up to this point. . . It covered the software I presently use plus others that I may be interest in checking out in the future.

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