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Experience our unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization.

Since our founding in 1975, Burke Institute has trained more than 80,000 participants from 10,000 companies, in 40 different countries.

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Customer Engagement: What Is It and Why Do Organizations Need It?
Published: 04/09/2014
Customer Engagement may be the next and latest step in the ever-evolving customer feedback measurement program, but what exactly is customer engagement and what does it mean for organizations?  Dr. Kunal Gupta, a Burke Institute seminar instructor and published author, shares a few highlights from his upcoming presentation at the 2014 IIR Total Customer Experience Continue Reading →

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Next Generation Quantitative Tools: Online Innovations, Mobile, Best Practices

I learned a lot! I actually learned more than I thought I would because I had some internet research background. Excellent balance between qualitative and quantitative; good overview of all internet options; provides a sound starting point to internet research.

- Hewitt Associates LLC, Consultant
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