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Understanding the Hispanic Market to Grow Business
Published: 08/19/2014
Shortly after the 2000 Census, I started receiving article after article from colleagues about the size of the Hispanic market in the US. The articles touted not only the size of the population, but also their projected growth as a tremendous new opportunity for businesses. Many people were surprised, including me, a recent immigrant from Continue Reading →

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Market Segmentation and Positioning Research

Very good. Great information on purpose of segmentation as well as procedure and application. Very thorough.

- United Methodist Publishing, Director, Research & Strategic Planning
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